About the Client
African Explorer, a tour operator founded in 1972 and specialized in travels to Africa. After several trips between Kenya and Tanzania, the founder decided to create an innovative and cutting-edge product offering for that time, becoming the first to introduce countries such as South Africa, Namibia, Botswana, Zimbabwe, and Mozambique into its travel programs.
The Journey
For this client, I served as both Project Manager and WordPress Developer. Initially, the project focused on redesigning an outdated Laravel-based website. Thanks to its success, the client entrusted me to extend the redesign to their other businesses: World Explorer, Adventoo, and Maldive Explorer. Though not a Laravel programmer, I coordinated the designer and developer to achieve the desired outcome, while personally developing landing pages to promote destinations during key periods. This collaborative effort, combined with targeted social media campaigns, boosted conversions by 60%, prompting the client to further expand the project.